" Crafting Joyful Experiences
through Art & Design"
" Crafting Joyful Experiences
through Art & Design"
" Crafting Joyful Experiences
through Art & Design"
“Marketing without design is lifeless, and design without marketing is mute.”
one can view all the projects there
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Hello, This is Pragya,
I am thrilled to have you here!
design is a fun process, For me it’s about how it works and connects with people.
I’ve always been captivated by vibrant colors and playful storytelling, transforming ordinary moments into something special.
I find inspiration everywhere, eager to turn everyday details into engaging visuals that bring joy and foster a sense of belonging. “Good design speaks volumes;
let’s make sure it tells a good story.”
“Why blend in when you can pop?”
“Why blend in when you can pop?”
Hence, Some Marketing Projects
which I did at Zomato
At Zomato’s Central Marketing team, I’ve had the chance to explore how design plays a key role in shaping effective marketing campaigns. From working across different verticals, I’ve learned to create visuals that not only look great but also align with the messaging and goals of the campaigns. The experience has helped me sharpen my skills in balancing creativity with strategy, working with diverse teams, and adapting to the fast pace of marketing.
At Zomato’s Central Marketing team, I’ve had the chance to explore how design plays a key role in shaping effective marketing campaigns. From working across different verticals, I’ve learned to create visuals that not only look great but also align with the messaging and goals of the campaigns. The experience has helped me sharpen my skills in balancing creativity with strategy, working with diverse teams, and adapting to the fast pace of marketing.
"Hence some Marketing Projects which I did at Zomato"
– Von Glitschka
“Design without research is just decoration & research without design is just analysis.”
- David Bach
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Here are some Classroom Projects
Informed by Research, Defined by Design
These projects embraced a user-centered design philosophy that prioritized empathy and a deep understanding of user needs. Intuitive experiences were crafted through iterative prototyping and usability testing, providing valuable insights into user behavior.
This site is preferred to be
viewed only on Desktop
one can view all the projects there
"For me, color is not a risk—
it’s an essential language
for creativity."
This vibrant collection of GIF animation captures playful, everyday observations with a splash of color and humor. From the satisfying drizzle of syrup on pancakes to the subtle elegance of applying lipstick, the whimsical snoring of an uncle, and the simplicity of sipping mojito through a straw, each animation turns ordinary moments into a burst of visual delight.
one can view all the projects there
"Designing with Purpose: Projects that Enhance Awareness and Connection"
These projects emphasized the importance of layout, publication and Space design in conveying meaningful messages. The awareness wallet for prediabetic patients utilized clear organization to present vital health information. The illustrated comic booklet featured a dynamic layout that balanced visuals and text to engage readers on sensitive topics. The dual-feature book showcased the art of juxtaposition, creating a harmonious flow between two films. Lastly, the exhibition identity project highlighted spatial design, enhancing viewer engagement through thoughtful layout choices. Each project reinforced how effective design can create impactful publications.
“Design isn’t just about rules—it’s about breaking them with style and fun.”
Fun & Playful Projects
This collection of projects reflects not only creative exploration but also the collaborative spirit of college life. From a lively stop-motion group project that brought ideas to life through meticulous frame-by-frame storytelling, to an interactive scrollytelling piece about tea, every project was filled with laughter and learning. A fun puzzle block animation challenged us to think outside the box, while illustrating a basketball court composition allowed for creative freedom in visual storytelling. Each project became a playground of ideas, fueled by the camaraderie of college friends and the vibrant energy of the campus, making both the process and the outcome unforgettable.
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