Started in Feb 2023 'Zomato Everyday'
– a revolutionary service catering to individuals away from home,
yearning for the comfort of home-cooked meals. Crafted by genuine home-chefs, the fresh, home-style
meals are not only affordable but also an embodiment of health and emotion.
In a world where the finest balance of health and emotion is found in homemade dishes, many find
themselves distanced from this experience. Zomato Everyday strives to bridge that gap by offering meals
that bring the feeling of home right to your doorstep.
Eating well should not be a luxury or a time-consuming affair. With fresh meals starting at just ₹89,
Zomato Everyday enables customers to enjoy healthier and better meals daily. Emerging as the preferred
choice for delicious and affordable dining, Zomato Everyday is the go-to solution for bringing the warmth
of home to your dining experience. Currently Zomato everyday is live in two cities Gurgaon (5 locations)
and Banglore (3 locations) in upcoming month it’s going to expand in Noida, Delhi, Hyderabad and Pune.
Motivation
Having experienced the challenges of living away from my family, I've often found myself longing for the
wholesome comfort of home-cooked meals. The constant craving for something both healthy and tasty has
been a struggle, especially during my student phase when online food options often stretched my budget.
This project, 'Zomato Everyday, ' resonates deeply with my personal journey, as it specifically addresses the
need for affordable yet nutritious meals – something I wished for during my student years. The
commitment to budget-friendly prices makes me passionate about contributing to a solution that not only
aligns with my past struggles but also aims to make quality, home-style meals accessible to individuals
facing similar challenges.
This project aims to spearhead the successful launch of 'Zomato Everyday' in the vibrant cities of
Delhi, Hyderabad, Pune & more through a meticulously designed Campaign, Event, print and
digital media. The primary objective is to establish a strong brand presence in these key markets,
fostering awareness, engagement, and affinity among the target audience. These assets, ranging
from newspaper ads, posters, and canopies to emailers, push notifications, and social media
promotions, will be crafted with precision to communicate the unique value propositions of
'Zomato Everyday' effectively.
Objective
Digital Media
Scope Of Work
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WhatsApp Ads
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Meta Ads (Facebook & Instagram)
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Digital Ads (Google Ads, Display Ads)
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Image Push Notifications
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Society App Banners
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Mailers (Email Marketing)
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Hoardings
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Bus Shelters
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Newspaper Print Ads
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Leaflets
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Kiosks & Canopies
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Thank You Cards
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Game Cards
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Banners
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Pamphlets
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Door Knob & Tags
Print Media
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Stickers
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Umbrella Marketing
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Lift Wraps & Posters
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Packaging & Illustration
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New User Insert
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Tags
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Standees
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Flyers
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Society Branding
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Water ATM
Methodology
Conduct market research to understand the
target audience demographics,
preferences, and behavior in each city.
Analyze competitors' marketing strategies
and identify gaps or opportunities for
differentiation.
Develop a cohesive visual theme and
messaging strategy that can be applied
across all marketing assets while
considering the unique characteristics of
each city.
Coordinate with vendors and partners for
the production and distribution of physical
marketing materials such as hoardings, bus
shelters, and print ads.
Brainstorm creative concepts that resonate
with the target audience and align with the
brand identity.
Create a comprehensive list of all required
marketing assets, prioritizing based on their
impact and relevance to the target audience.
Design eye-catching and impactful visuals for
each marketing asset, ensuring consistency in
branding elements, color schemes, and
messaging.
test different variations of digital assets to
identify the most successful approaches for
driving user engagement and conversions.
Iterate on designs based on feedback and
performance metrics, optimizing for maximum
impact and effectiveness.
Determine the most effective channels for
reaching the target audience in each city,
considering factors such as foot traffic,
commuter routes, and digital engagement
trends.
Hoardings, Bus Shelters & Water ATMs
Digital Ads
Canopies Kiosk & Standees
Mailers
^This Mailer never went live but i loved it & it deserves to be here
Cards, Posters & Umbrella
Love and Share from TG
