The Tribute Campaign for Sunil Chhetri was initiated to honor the legendary Indian football player as he played his last match on June 5th. Recognizing Chhetri’s significant impact on Indian football and his contributions to the sport, Zomato aimed to celebrate his legacy and foster community pride through a creative tribute.
Tribute Campaign for Sunil Chhetri
About the Project
Objectives
To honor Sunil Chhetri, India's legendary football player, as he retired, showcasing Zomato's commitment to community and sports.
An illustrated poster celebrating Chhetri’s contributions to Indian football, aimed at creating brand love and emotional engagement.
Concept
The tribute was displayed as billboards in key cities (Delhi, Mumbai, Bangalore, Kolkata) and featured prominently in print and at the stadium during his last match.
Execution
Challenges
-
Internal Resistance: Overcoming team skepticism about a project not directly related to food.
-
Cultural Relevance: Ensuring the tribute resonated with both football fans and Zomato’s broader customer base.
-
Logistics: Coordinating the rollout across multiple cities and ensuring visibility at a major sporting event.
Key Highlights
-
Visual Impact: The illustrated poster garnered immediate approval, showcasing Chhetri’s legacy and Zomato’s support.
-
Strategic Locations: Billboards placed in cities significant to Chhetri's career enhanced emotional connections with local fans.
-
Media Coverage: The tribute included a striking front-page ad in the Times of India, painted red to symbolize love and support.
-
Stadium Presence: A large display at the stadium during Chhetri's last match created a powerful farewell moment.
Process behind the Artwork
.jpg)
.png)
Understanding Chhetri's Frequent Gestures and Kicks During the match
Sunil Chhetri's Football Career & Achievements
Chhetri's Iconic Snapshot
.png)
Poster Moodboard & Reference
.png)
Concept & Composition
.png)
.png)
Visual Style & Layout
Mailer
Print Ad
